Many new Property Agents especially before taking their exams are wondering what are the best prerequisites of which property agencies to join after clearing their RES papers. Here’s a few of what is important in my take on which ones to go for after consulting a couple of friends running the Real Estate agency business.
Branding
A way to identify whether a particular Real Estate Agency has its brand close to everyone’s heart would be how much a reach an Agency has over its audience. They typically would command a decent number of realtors in terms of market size for this to happen. It also holds true that the longer a brand is in the market, the reach is more mature.
Only practicing Realtors would be able to identify and see the growth of different Agencies since they are in touch with the market, else new Realtors would have to seek help from practicing friends on their feedback.
Some do have their different strength in different segments on the market. Niche franchise brands where numbers are smaller might have a certain reputation for being in segments such as private, commercial or even luxury residential. If you are looking for a certain niche to start with, you could start by exploring on the reputation of the agency as with how much you can leverage.
Generally you would hear of groups or divisions of Realtors carving their own branding, which are much more prominent and active in the market as well. Their choice would usually be a brand that sticks and is more prevalent, as they would rather much concentrate on their sales instead of worrying about the Agency they are in.
Continue reading “How do you decide which Real Estate Company to Join?”
