image credit: arboltsef
The Case
Awhile ago I was with my client who has give me exclusive to market her place in Sunny Palms (D15 – Telok Kurau) and also to find and secure her a new place.
She was mentioning about this rogue agent (name not mentioned) who actually has an expatriate couple who might be interested in the place;
The agent mentioned to my home owner his interest to go directly to her and advised her how to go about nullifying my exclusive by writing in to Knight Frank. Fortunately my client is very responsible to me and told him that unless he’s able to fetch even higher price to pay the both of us, else undercutting is totally out of scope.
Well, this happens from time to time with the cut throat business’s risks that we have to bear.
Which Reminds Me of Jeffrey Gitomer’s Little Platinum Book of Cha-Ching!
There’s a chapter in Jeffrey Gitomer’s Little Platinum Book of Cha-Ching
Principle 27 of Cha Ching (abstract from Jeffrey Gitomer’s Book)
1) Going over the competition
The ideal way to win. It assumes that you take the high ground. It doesn’t mean sit back and wait. It means rise above in such a way that the competition has to respond or lose. Here are a few “over” ways: e-zine, seminars, and referrals. Building value by building profit. Earn testimonials and using them to get “over” again.
2) Ignore competition
I go for “best”, not “beat.” It’s a better, cleaner win.
Do I always win? No. But I always feel I should have. And I have a self confidence that keeps me ready for the next opportunity. I wake up the next day and go to work sharpening my skills.
Ethics Please
While I work on my code of conduct and bringing the best to my customers, it still fumes me a little with such scum being in our industry.
Play fair if you’re in this for the long run, else we’re sure to cross each others path one day and should you need any help, I’m sure it will backfire with one or another fellow agent some days.