The Singapore Property Search – Review, PropertyGuru

We continue our Singapore Property Search shootout on the next website, PropertyGuru.

PropertyGuru, Singapore

Ease of Listing

Registration process is okay. It would be better if there’s a registration tab on top just for agents, especially the logging in for their “AgentNet“. Bookmarking it would seem to be the only easiest way to access the listing area since I can’t find the link to it on the index.

The AgentNet index is fancy. You can promote yourself by answering questions. I think Howard Teo (Dennis Wee) is doing pretty well as compared to the rest of the Singapore Realtors in this segment. Agents who’re knowledgeable can score well with queries coming from the public and leaving their contact behind so that they can clinch some new leads.

Property Guru AgentNet - Q&A Time ;)
Are you a Property Guru? ;)

Options to list a property are comprehensive, but you can’t seem to expire a listing. Also, some properties do have more than 3 bathrooms, I suppose they’ve added the + sign after people had feedback on it, but it would be nicer to add bathroom numbers to “4” or “5”. It would be nice if people can add more than 3 photos to showcase.

Searching for a Property

Uh Uh. I’d be bashed, but it isn’t user friendly to me. I’d rather much prefer Myoochi‘s way of searching, at least with street or for a development. To each its own, but I wouldn’t be stereotyped or bogged by budget, the area, or the exact maximum price for rental or sale. To improve, maybe they would like to list down the areas in the districts rather than the district numbers (North/ West).

Plus Points of Listing

How it looks when you list with PropertyGuru
This is how it looks when you list it with PropertyGuru

+ Very clean listing, development details are listed as well (good for condominium listings, with the developer name and TOP date)
+ Allows potential clients to submit a form to contact you, with their email/ contact and their preference of contact.
+ Location map with amenities are listed by the sidebar. Great for potential buyers who’re interested in the particular development

Minus Points

– 3 photos limit isn’t good
– Premium listing are REALLY focused than normal listings. I understand when you pay you’ll get better features, but I suppose it shouldn’t be made so obvious. All the premium listing gets in front. My Sanctuary Green listing gets hidden in the pile of premiums without photos.
– Adding a video tour option would be good (though impractical at the moment)

Traffic/ Viewership

PropertyGuru’s Alexa Ranking
It’s doing better than Myoochi. One reason I can think of is it’s advertisements on the television. But is it the number one Property Search portal in Singapore as claimed by someone who actually gave me a call to register for the premium member (from PropertyGuru’s office) yet? Let’s see. *Compares.

True to some extend (those that I’m more familiar with), but very close fight with one which I will be reviewing soon. With such page views, you’ll get 200 – 300 unique visitors daily. From what I can see on the charts, their traffic is improving as well.

To hit expatriates or overseas market, I think SingaporeExpats is doing fantastic as compared to the search portals that I’ve seen. (In fact, the best).

Extra Features

The estate market data seems interesting. Also, the online valuation function is pretty accurate to how much a particular project cost now. Information about the different condominium projects and photos are here.

The site is tastefully done, but I’d say if it could improve on not focusing too much on Realtors that pay for their premium listing, it would fair better. (Not that I don’t want to pay to list, but with that kind of uniques in terms of traffic, it’s not worth my $50 per month just yet). Register here as an Agent to advertise your listing.

Rating: 2.5 /5.0 (Better viewer ship, but not worth the money to spend for membership for now)


iProperty will be next in the shootout.

The Singapore Property Search – Review, Myoochi

Our first Singapore Property Search shootout focuses on Myoochi, an aesthetically beautiful Singapore Property search portal.

Myoochi - A Singapore Property Search Portal

I’ll review all these sites base on my understanding of the previous factors which I’ve mentioned about.

Ease of Listing

Registration as an agent is fairly simple, fill up some forms, no sensitive data asked. There’s a problem with my signing up previously as I didn’t receive the verification email from the system. A kind lady from Myoochi’s office actually gave me a call and resent the verification to settle the issue.

Most of the real estate consultancy companies are there for you to choose which firm are you from, and they allow you to add a photo of yourself (So your face, handphone number and even your real estate company’s address appears next to your listing).

How a Platinum Listing Looks
Platinum Listing Looks Really Nice with the correct amount of information

Two types of listing are available, General Listing & Platinum Listing

General Listing basically allows simple text descriptions, with options to choose from like Property Type, For Sale or Rental and many more options. A plus point is to allow you to just simply key in the postal code of your property so you do not have to key in the full address.

Platinum Listing allows unlimited uploading of photos (apparently since I don’t see the limit stopping when I click on the plus signs of the uploading section), has a property location map to show you exactly where your property is located with other projects nearby.

Searching for a Property

Easy, just key in your minimum sum, maximum sum and rent or sale in which area, most of the listings are tastefully shown up with a summary. Thumbs up for this.

Plus Points of Listing

+ The listing is tastefully displayed and you’re allowed to edit it if its a platinum listing (check out my Sanctuary Green Penthouse listing to see how it looks)
+ Allow people to click to offer, bookmark and add alert service to update you of any changes (Though usually the case, potential clients will just call your mobile
+ Per Square Foot pricing of rental or sale is up for easy reference so you don’t have to do your calculation.

Minus Points

– If they do allow a click to the existing photos to enlarge to allow potential customers to see the picture clearly, it’ll be fantastic.
– If only they have a video option for linking Youtube or Metacafe videos for a video tour of the place.
Generally it is easy to list your properties with Myoochi, I’ll give this a thumbs up to the aesthetic, the ergonomics of the site, and the functions. You get a help desk to call if you have problems with the site.

Myoochi Ranking on Alexa

Traffic/ Viewership

This is something Myoochi could improve on. A ranking of 448,200 on Alexa means it hasn’t really reach a good viewership as compared to big guns like Mocca, Gum Tree, and Craiglist (classified ads). We could say with 440,000 odd ranking, there’s a viewership of about 30 – 50 daily uniques (I know, I’ve a few sites running)

Also, to improve viewer ship, they could focus on SEO, permlinks settings and advertising if they have the time and budget to do so.

Bonus to sign up as a Member

You’ll also get a weekly wrap up of the real estate happenings in Singapore via email, which I think is pretty useful for a Realtor. It basically could sum up most of the new news mentioned in Business Times/ Straits Times.

Rating: 3.0/ 5.0 (With viewer ship lacking, I don’t see anything else is missing much)

Sign up as a Realtor on Myoochi to list your properties here | or as a member to receive updates


We’ll be looking at PropertyGuru, another search portal that has gained popularity from TV media lately.