The Singapore Property Search – Review, PropertyGuru

We continue our Singapore Property Search shootout on the next website, PropertyGuru.

PropertyGuru, Singapore

Ease of Listing

Registration process is okay. It would be better if there’s a registration tab on top just for agents, especially the logging in for their “AgentNet“. Bookmarking it would seem to be the only easiest way to access the listing area since I can’t find the link to it on the index.

The AgentNet index is fancy. You can promote yourself by answering questions. I think Howard Teo (Dennis Wee) is doing pretty well as compared to the rest of the Singapore Realtors in this segment. Agents who’re knowledgeable can score well with queries coming from the public and leaving their contact behind so that they can clinch some new leads.

Property Guru AgentNet - Q&A Time ;)
Are you a Property Guru? ;)

Options to list a property are comprehensive, but you can’t seem to expire a listing. Also, some properties do have more than 3 bathrooms, I suppose they’ve added the + sign after people had feedback on it, but it would be nicer to add bathroom numbers to “4” or “5”. It would be nice if people can add more than 3 photos to showcase.

Searching for a Property

Uh Uh. I’d be bashed, but it isn’t user friendly to me. I’d rather much prefer Myoochi‘s way of searching, at least with street or for a development. To each its own, but I wouldn’t be stereotyped or bogged by budget, the area, or the exact maximum price for rental or sale. To improve, maybe they would like to list down the areas in the districts rather than the district numbers (North/ West).

Plus Points of Listing

How it looks when you list with PropertyGuru
This is how it looks when you list it with PropertyGuru

+ Very clean listing, development details are listed as well (good for condominium listings, with the developer name and TOP date)
+ Allows potential clients to submit a form to contact you, with their email/ contact and their preference of contact.
+ Location map with amenities are listed by the sidebar. Great for potential buyers who’re interested in the particular development

Minus Points

– 3 photos limit isn’t good
– Premium listing are REALLY focused than normal listings. I understand when you pay you’ll get better features, but I suppose it shouldn’t be made so obvious. All the premium listing gets in front. My Sanctuary Green listing gets hidden in the pile of premiums without photos.
– Adding a video tour option would be good (though impractical at the moment)

Traffic/ Viewership

PropertyGuru’s Alexa Ranking
It’s doing better than Myoochi. One reason I can think of is it’s advertisements on the television. But is it the number one Property Search portal in Singapore as claimed by someone who actually gave me a call to register for the premium member (from PropertyGuru’s office) yet? Let’s see. *Compares.

True to some extend (those that I’m more familiar with), but very close fight with one which I will be reviewing soon. With such page views, you’ll get 200 – 300 unique visitors daily. From what I can see on the charts, their traffic is improving as well.

To hit expatriates or overseas market, I think SingaporeExpats is doing fantastic as compared to the search portals that I’ve seen. (In fact, the best).

Extra Features

The estate market data seems interesting. Also, the online valuation function is pretty accurate to how much a particular project cost now. Information about the different condominium projects and photos are here.

The site is tastefully done, but I’d say if it could improve on not focusing too much on Realtors that pay for their premium listing, it would fair better. (Not that I don’t want to pay to list, but with that kind of uniques in terms of traffic, it’s not worth my $50 per month just yet). Register here as an Agent to advertise your listing.

Rating: 2.5 /5.0 (Better viewer ship, but not worth the money to spend for membership for now)

Next…

iProperty will be next in the shootout.

Written by Benson Koh
Benson Koh is a professional real estate realtor with over 9 years of experience specializing in all forms of real estate consultancy and brokeraging of different segments from regal homes to commercial spaces. Also a boutique developer, he manages bothSRI5000 Developments which concentrates on landed homes as part of his land bank segment and Singapore Realtors Inc (SRI), a real estate agency which has over 5 years of group experience. You can reach him here via various channels. [ Facebook | Linkedin | Twitter | RSS Feed ]