Does PropertyGuru Deserves a Renewal on Premium Account After a Year?

I’ve received an email reminder from Sherlyn, PropertyGuru to inform me that my premium account is due for a renewal next month.

Let’s recap PropertyGuru’s review that I’ve done donkey months ago on how it’s affecting my review to the service it provides for both agents and consumers. Since then, PropertyGuru has massively transformed from a new player in the property market place to a veteran with a huge spike in internet traffic.


The Positive Changes So Far

All the minuses that I mentioned previously in my article was taken care of (and I wonder does the PropertyGuru team actually reads my article, and if they do, good call :))

+ AgentNet Login is being really obvious now with the big blue icon
+ Since I’m on premium, I have no complains with their photos limit of 3 unlimited photo uploads limit.
+ New segments such as MarketPlace that allows more agent features, Wanted Leads that brings you direct clients with requirements.
+ Ask Guru still remains strong for property searchers to ask and for agents to showcase their knowledge.

Something New
+ SMS text message sent to your phone on enquiries by prospecting buyers, you get to call them right away. How’s that for customer service?
+ Listing of properties has became more friendly over the months, with new suggested search for condo listings, quality score, watermark feature and extending expire ads.

The Traffic War

First, let’s look at how much traffic it has picked up since the last review done a year ago.

PropertyGuru has breached the 100,000k rank since last year and is top 40,000 sites of the world. It's a feat.

PropertyGuru has breached the 150,000 Alexa rankings since last year and is top 40,000 sites of the world. It's a feat.

Even Alexa has changed dramatically with a facelift over the year. PropertyGuru has shed 120,000 ranks and is now at 39,000 (The lower, the better) ranked site in the world. PropertyGuru’s site penetration has one of the best for our locals, followed by South Korea, China and India.


The 3 reputated Singapore Property Portals (ST701, iProperty and PropertyGuru) showhand in Alexa’s comparison chart.

ST701, iProperty and PropertyGuru Shootout

ST701, iProperty and PropertyGuru Shootout

PropertyGuru emerged the winner among the 3 sites, considering ST701 was the market leader previously (again it’s not fair to judge with ST701 being a portal which is directly competing with classified sites like 88DB and Mocca, which means PropertyGuru did considerably even better than expected)

Testimony from Benson Koh

It works, I’ve some deals that has been closed with fellow agent friends and direct buyers coming. Why do I know? I have premium accounts with most available effective portals that we’ve mentioned previously and I always do ask my leads on where did they get to know me to keep track the effectiveness Return On Investment (ROI) tool I have, PropertyGuru scores undoubtedly high in that department.

Is it worth to pay for a premium account?

Hands Down YES.

ps. Tsk, if you’re thinking that PropertyGuru is paying me for such a review, maybe that SHOULD ;)

Written by Benson Koh
Benson is a professional real estate realtor with over 11 years of experience specializing in all forms of real estate consultancy and brokeraging of different segments from regal homes to commercial spaces. Also a boutique developer, he manages both SRI5000 Developments which concentrates on landed homes as part of his land bank segment and Singapore Realtors Inc (SRI), a real estate agency which has over 7 years of group experience. You can reach him here via various channels. [ Facebook | Linkedin | Twitter | RSS Feed ]